Corporate Event Branding Ideas to Make Your Business Shine

Hey party people! Are you an event planner looking to make your next corporate event truly immersive and memorable? Want some ideas to get those creative branding juices flowing? Well you’ve come to the right place!

Any savvy event planner knows that branding is key for corporate events. It’s not enough to just throw a party and call it a day if you want attendees to really engage and have an incredible experience. You need a cohesive brand and theme that excites people weeks before the event and creates buzz afterward.

In this blog, your favorite event planning guru (that’s me!) will share branding ideas to make your next corporate event the talk across and beyond. I’ll cover everything from selecting the perfect event hashtag, designing eye-catching collateral, choosing activities that reinforce brand messaging, and lots more. You’ll find tips to create branding elements that are consistent yet fresh, professional yet fun.

By the end, you’ll be overflowing with creative branding concepts for your next corporate event. No more budget-blowing boring business bashes! Just lively, immersive experiences that attract and delight both attendees and executives.

So get ready to take your event planning up a notch with these rockin’ branding ideas! This is going to be fun…

Types of corporate events can be:

• Experiential events – immerse your audience into an experience for an event
• Virtual events – this is great for companies with global audiences 
• Social media events – engage your communities online with a social media-centered event
• Conference – conferences are informative and can be extremely valuable 
• Seminar – if you want to keep it quick and to the point, this is a great option
• Corporate dinner – this is great for meetings with clients or partners
• Company retreat – if you have a large company, this event is a wonderful team-building experience
• Product launch – get your audiences excited about a new product or service with a product launch event
• Networking event – create connections with valuable partners
• Golf event – this is a classic and can bring a great turnout

The type of event that you choose from the list of event examples above will be dependent on what industry you’re in and what your goals for the event are. Different goals would work better with different events.

Just like your company has a brand, your event should have a brand too. This includes your event’s logo, website, marketing materials, design, event swag, and more.

Top Corporate Event Branding Ideas 

Customized Swag

Create customized swag such as t-shirts, bags, and water bottles with your company logo and event theme.

Branded Backdrops and Banners

To create a memorable experience for attendees. These can be used for photo opportunities, branding, and as a backdrop for speakers.

Social Media Walls

To create buzz and increase brand awareness.

Interactive Exhibits

Allow attendees to engage with your brand in a fun and interactive way.

Event Website

Provide attendees with all the information they need about the event and create a cohesive brand experience.

Creative Signage

Creative signage throughout the event space reinforces the brand’s identity.

Sponsorship Opportunities

Increase brand exposure and create a mutually beneficial partnership.

Personalized Experiences

Creating custom name tags, greeting attendees with personalized messages, and offering personalized gifts or experiences.

Themed Snack and Beverage

Create a cohesive brand experience and leave a lasting impression on attendees.

Brand Ambassadors

Engage with attendees, promote your brand, and create a memorable experience for attendees.

There are a few things to consider when coming up with corporate event branding ideas. If your event is for partners, executives or employees, you’re going to brand differently than if you’re trying to come up with event ideas to attract customers. 

But one thing that will always be important, regardless of which type of event you choose (minus virtual events) is event catering. Cater your event with foods that match the theme of the event. People pay attention to the food way more than you would think. Some great catering options include specialty cheese boards and gourmet meats.

Promotional Materials For Business 

Another thing to consider when branding is the promotional materials for business events. Some promotional materials examples include your website, event design, decor, and event swag. Your brand materials and conference materials should also be cohesive. Every piece of promotional material should work well with another.

So if you want to host a well-branded event, make sure your marketing material works well with any event swag that you hand out. 

Event Branding Materials 

So it’s no secret that you want your event branding materials to work well with one another. So how can you ensure that this happens?

A great way to make sure that everything is cohesively branded is to come up with an event materials list. Put together a list of all of the materials that you’ll need for your event and make sure that they work well with one another. Factors to consider include color, messaging, and logo. 

If you need inspiration on event content examples or words to promote an event example, look to the business’ brand and draw inspiration from that. Use the same language that you’d use in your everyday brand. This creates an overall cohesive brand, inside and outside of the event.  

Marketing Event Ideas 

If you’re still not sure which marketing event ideas you want to go with for your event, here are some great marketing event examples. 

For starters, come up with some event marketing strategy examples that you want to draw inspiration from. This could be events you’ve attended or events that you find online. Looking to other marketing events will help you find inspiration for your own.

Be sure to keep your marketing event true and authentic to your overall brand. A great way to brand your event is with event swag. Choose event swag that matches your event’s logos and colors. 

Branded event swag will serve as a constant reminder of your brand to your event attendees. Plus, branded swag is essentially free marketing. Think about it…if you hand out branded hats as event swag for attendees, each time your event attendee wears that hat in public, you get free publicity. Event swag is a great investment to make for your event as it can give you a really high return on investment (ROI) in the long run.

So if you’re looking for branded swag for your next event, check out SwagMagic. SwagMagic allows you to create custom, branded swag. Whether it’s apparel, accessories, or items such as mugs, backpacks, or blankets, everything can be branded to your liking. SwagMagic also allows you to order in bulk, making it easy to get branded swag for an event. 

Good luck with your event and happy branding!

How can I incorporate experiential marketing into my event to make it more interactive, memorable, and impactful?

You can incorporate experiential marketing into your unique event through interactive displays, technology demos, product sampling, creative environments, and activities that align with your event branding to expand your reach and impact. The goal is to create a strong event experience beyond passive listening and making attendees part of the event.

What tips do you have for creating an event hashtag and branded backdrop that will be shareable on social media?

When creating an event hashtag and backdrop, ensure they convey your unique branding in an eye-catching, shareable way that will expand your reach on social media. Display the hashtag prominently throughout the venue and incorporate it into speeches and signage so attendees organically make it part of their event experience and drive further promotion.

When and how should I leverage influencers as part of my corporate event marketing strategy?

You should leverage influencers as part of your corporate event marketing strategy by identifying those who strongly align with your branding and have an audience to which you want to expand your reach. Collaborate pre-event to ensure influencer posts represent the event well and provide shareable content/experiences at the event itself for the best branded social coverage.

What creative signage ideas do you have that could reinforce my event branding onsite?

Creative signage ideas like 3D brand sculptures, graffiti or mural walls, digital displays, and photo ops with branded props can innovatively reinforce onsite branding. Make branding hard to miss and part of every event area through consistent yet unique signage.

What out-of-the-box creative ideas could I incorporate to make my event branding truly unique and innovative?

To make your event branding truly unique and innovative, incorporate out-of-the-box elements like custom VR experiences, event-specific films or books, sensory environments showcasing your product, and interactive community art projects tied to your branding themes. Make your brand the star of the show.

What key information and branding elements should my corporate event flyers include?

Your corporate event flyers should feature your branding prominently with logos, taglines, company colors, and imaging that conveys your event’s uniqueness. Ensure basic event details are clear and compelling to expand your reach.

How can I use a custom event app to reinforce branding before, during, and after my corporate event?

You can reinforce branding with a custom event app that uses branded imagery, colors, logos, and messaging. Include engaging features like live polls, agendas, digital swag bags, streaming, gamification, and content that make your brand part of the event before, during, and after.