Unique Ideas for Get to Know Your Customer Day: Ways to Celebrate Your Customers

Looking to build stronger relationships with your customers? Smart entrepreneurs know that dedicating time to know them better is crucial for any outstanding business. That’s why Get to Know Your Customer Day, celebrated on the third Thursday of each quarter multiple times a year, has become such an inspiration for businesses worldwide.

This special day isn’t just another promotion or deal – it’s a genuine opportunity to explore creative ways to get to know the people who support your business. From gathering user-generated content to reviewing your customer service policy, there are countless ways to build relationships that last. Let’s dive into some ideas that will help you connect with your customers in meaningful ways that go beyond the typical business transaction.

History of Get to Know Your Customers Day

Get to Know Your Customers Day, established in 2011 by marketing expert Lynn B. Johnson, marks a quarterly celebration falling on the third Thursday of each quarter. The initiative emerged from Johnson’s broader vision of fostering deeper business-customer connections through her “Customer Appreciation Month” initiative.

This quarterly observance serves a dual purpose: it prompts businesses to express genuine gratitude to their customer base while also creating opportunities for meaningful engagement. Beyond mere transactions, the day encourages companies to develop a deeper understanding of their customers’ perspectives, preferences, and evolving needs.

Businesses can systematically strengthen their relationships with clients and gather valuable insights that inform their services and products by dedicating specific days throughout the year to customer engagement. This regular cadence of customer appreciation helps transform casual buyers into loyal brand advocates while providing companies with essential feedback for growth and improvement.

Ideas to Celebrate Get to Know Your Customers Day

Customized Gifts and Swag

Customized gifts and swag are a great way to celebrate Get To Know Your Customer Day. Offering personalized experiences based on prior purchases humanizes your brand and shows how much you appreciate your customers. Swag helps small businesses connect effectively with loyal and new customers, building lasting relationships. You can get your hands on customized apparel, drinkware, bags, and etc.

Give Custom Gift Boxes

Swag Kits

Swag kits are a valuable tool for businesses to connect with their customer base. Including branded items like notebooks or drinkware creates personalized experiences that build trust and loyalty. These kits are a great way to enhance customer relationships and make them feel appreciated while strengthening your brand reputation.

Snack Kits

Snack kits are a delicious way to celebrate Get To Know Your Customer Day and improve customer engagement. Curate kits with treats based on consumer preferences to deliver memorable moments. Offering the best selections ensures customers want more and keeps them coming back, fostering loyalty and positive customer relationships.

Create a Company Swag Store

A company swag store is an excellent opportunity for businesses to engage with their customers. It allows them to choose what they want. Offering branded merchandise as part of your customer loyalty strategy not only drives sales but also builds trust. It provides a new way to reach and connect with both existing customers and new ones.

Send Personalized Thank You Notes

Personalized thank-you notes are a small but powerful way to strengthen relationships with your customers. Writing thoughtful messages shows how much you appreciate them and helps build trust. This direct communication adds value to the customer experience, demonstrating the importance of meaningful relationships and effective communication.

Make Thank You Video

A thank-you video is a meaningful way for businesses to connect with their customer base. Sharing gratitude through video humanizes your brand and makes loyal customers feel valued. This creative platform helps communicate appreciation, build trust, and enhance the overall customer experience while strengthening your reputation.

VIP Access to New Launch and Events

Offering VIP access to new launches and events is a great way to deepen customer relationships. It allows businesses to connect with loyal customers and new customers alike, offering them an exclusive experience. This approach enhances customer engagement and makes them feel valued, boosting their commitment to your brand.

Free Samples of Premium Product Range

Giving free samples is a smart tip for businesses to celebrate Get To Know Your Customer Day. Based on prior purchases, offer premium products that align with customer preferences. This not only humanizes your brand but also provides insight into consumer interests, delivering valuable opportunities to foster loyalty.

Text Your Customers

Text messages are a great way to communicate directly with customers and enhance relationships. Whether it’s a quick thank-you or a prompt to review a recent purchase, texting shows that your brand values personal connections. This simple gesture is effective in keeping customers engaged and feeling appreciated.

Build Your Customer Profile

Building detailed customer profiles is essential for improving customer service and personalization. Gathering insights from purchase history, surveys, and preferences helps businesses deliver personalized experiences. By understanding customers better, you enhance customer relationships, providing the opportunity to strengthen loyalty and create tailored strategies that align with their needs.

Perform Customer Service Training

Exceptional customer service builds trust and strengthens relationships with customers. Investing in training helps employees effectively address customer concerns, ensuring a positive experience. Celebrate Get To Know Your Customer Day by committing to customer service excellence, showing how much you value your loyal customers and the relationships you’ve built.

Customer Survey

Surveys are an effective tool to gather feedback on customer preferences and improve your service. Asking for both positive and negative input shows you value your customers’ voices and want to understand them better. Surveys are a great way to celebrate Get To Know Your Customer Day and improve relationships.

Ask for Feedback

Asking for feedback is an excellent opportunity to connect with customers and gather insights. By responding to their input, businesses show a commitment to offering the best customer experience. This proactive communication helps build trust, making customers feel valued and improving the brand’s reputation for customer engagement.

Create Special Discounts

Offering discounts on Get To Know Your Customer Day is a valuable tip for keeping customers happy. Discounts based on prior purchases show personalization and enhance the customer experience. They are also a great way to encourage repeat sales and show your appreciation, reinforcing loyalty and positive relationships.

Email Marketing

Email marketing is a powerful platform to celebrate customer milestones like birthdays or anniversaries. Sending a personalized thank-you email shows how much you appreciate their loyalty. A thoughtful gesture like this strengthens relationships, builds trust, and makes your customers feel valued and connected to your brand.

Start a Loyalty Program

A loyalty program is a great way to encourage repeat business while showing appreciation. Offering rewards, discounts, and personalized experiences keeps customers coming back. For small businesses, this strategy builds trust, enhances customer engagement, and reinforces relationships with both loyal customers and new customers.

Customer of the Day

Recognizing a customer of the day is a great way to celebrate Get To Know Your Customer Day. Highlighting them on LinkedIn or other platforms shows how much you appreciate their support. This approach enhances customer loyalty and humanizes your brand, encouraging positive connections with your entire customer base.

Start an Exclusive Mailing List

An exclusive mailing list is a great way to connect with your most loyal customers. It creates opportunities for personalized communication, offering them valuable insights, discounts, and early access. This strategy enhances customer engagement, builds trust, and strengthens relationships with both existing customers and new prospects.

Know Your Customers Better

Developing a deeper understanding of your customers is key to building strong relationships. Use surveys, feedback, and personalized communication to gather insights and effectively connect with your audience. Celebrate Get To Know Your Customer Day by showing you value their loyalty and are committed to delivering the best experience.

Get to Know Your Customers Day Questions

The questions you could ask from customers on Get to Know Your Customers Day can include:

1. What made you choose our product or service over our competitors?
2. What do you like most about our product or service?
3. What could we improve your experience with our product or service?
4. How did you first hear about us?
5. What other products or services do you wish we offered?
6. How frequently do you use our product or service?
7. Have you recommended our product or service to others? If so, why?
8. What are your biggest challenges or pain points related to our industry?
9. What are your long-term goals related to our product or service?
10. Is there anything else you would like us to know about your experience with our product or service?

Get to Know Your Customers Day Social Media Ideas

It’s impossible to engage with customers without social media posts. From happy client captions for Instagram to restock captions for Instagram, we laid out the perfect social channel strategy. 

1. Host a Twitter chat
2. Customer Spotlight Story
3. Instagram Takeover for a Day
4. Share Customer Testimonials on Social Media
5. Ask for Feedback
6. Run a Contest to showcase your products

Get to Know Your Customers Day social media posts would help spread the word about our thrilling affair. Even Alicia was beginning to look forward to the celebrations. The office was excited about the special swag we would wear during the events! 

Celebrate Get to Know Your Customer Day with Custom Swag from SwagMagic

We’ve discovered that building relationships with their customers goes far beyond the usual thank you email. If you’re looking for a meaningful way to connect this quarter, consider surprising your clients with SwagMagic’s thoughtfully curated custom gifts – from print on demand office items to unique branded merchandise that tells your brand’s story.

Want to make an even bigger impact? Set up a dedicated customer appreciation store where clients can choose items that resonate with them personally. It’s a modern approach to gratitude that lets your customers feel truly valued while maintaining your brand’s personal touch. Plus, with free shipping options available, showing appreciation has never been easier. Book a call with SwagMagic today and let our dedicated swag experts guide you through creating thoughtful, branded gifts that truly express your gratitude.