Our company implements a hybrid work model where employees split time between the office and remote settings. While this provides flexibility, leadership worries it may misalign us from core company values that help us make decisions and teamwork.
To address this, management created an employee committee to uncover ways to induce our values across the organization better. Their goal is to find methods and activities that rally all staff around the shared principles at the heart of our culture. This promises to renew our sense of purpose and identity even in a distributed environment.
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The team welcomes ideas on making tangible organisational values guides that bind us together to achieve overarching objectives. Collaborating to embed our ethos across locations has the power to motivate and reconnect.
The event coordinator decided to spearhead the project. Unfortunately, she was also the one and only person willing to help. She created a plan to create a corporate gifting pen pal system. Everyone would get a different pen pal for the month. They’d need to buy gifts, send treats, and write letters to their team members. Each team member would have a budget to spend on their pen pal for the month.
All the employees were excited about this new project she was in charge of, and we knew she was the perfect pick. She’s obsessed with shopping, so we all knew she’d come to the table with great corporate gifting ideas and fun custom corporate gifts for the team.
Once the committee was created and all of our first month of pen pals was set up – she got right to work creating the experience for the team. She set up Slack channels, introduced everyone to their pen pals, and even planned fun icebreakers for us to all get together. This was great because we worked for a big company, and many of us hardly knew one another. We needed an extra nudge to step outside our comfort zone and make a new friend.
Here’s how everything played out:
Company Core Values Examples In The Workplace
Defining one’s business core values creates clarity of purpose across the organization. Our company has developed the following core values to guide our workplace. By leading with integrity, building a nurturing culture of inclusion, empowering staff to engage in open communication that breeds innovation, and committing ourselves to be responsible corporate citizens, we aim to make our values the building blocks for achieving our most ambitious goals. This carefully chosen list of values reflects our ideals and translates them into actionable behaviours and decision-making criteria to impact our customers and broader communities positively. Our aim is that adhering to this robust system of core values not only helps attract and retain top talent but also accrues the public’s trust.
The event coordinator wanted to do more than just set us up with a buddy and call it a day. She wanted to create an experience that spoke to our company values and culture.
Curate the perfect box of handpicked gift they’ll love and send joy their way
How To Promote Company Values And Practices
During the first week of the new pen pal system, the event coordinator put together a PowerPoint with different examples of core values in the workplace. She walked us through how to put core values into practice and gave us examples of how to use these values to be better team members and how to induce your corporate values through employee gifting.
I won’t lie – not everyone was as engaged as she wanted them to be. Some people were only in on the experience for the free corporate gifts. The event coordinator decided that PowerPoint slides and lectures probably weren’t the best way to get her point across. Besides, was anyone listening to her presentation anyway?
So, she returned to the drawing board for creative ways to display company values.
How do you make your core values define you?
A company’s core values reflect what is most important, guiding decisions small and large. Our values shape company culture, inform business strategy, and determine long-term success. At [Company Name], four key values serve as our north star.
Valuing Innovation
A pioneering spirit drives us to question the status quo and find new ways forward that provide value. We encourage out-of-the-box thinking, calculated risk-taking, and learning through iteration. Valuing innovation means welcoming change to build toward the future.
Leading with Integrity
Integrity and ethical business practices build trust with our customers, partners, and employees. We lead by being transparent and honest, delivering on promises, taking accountability, and adhering to our moral compass. Leading with integrity means doing business the right way.
Investing in Community
Our connections with each other and our shared future fuels us. By building camaraderie, promoting inclusion, supporting local causes, and giving back, we invest in the well-being of all community members. Investing in the community means embracing our interconnectedness.
Driven by Excellence
We set a high bar and give our best not just to meet it but exceed it. Striving for excellence motivates continuous improvement at individual and company levels to deliver unparalleled products, services, and experiences. Being driven by excellence means constantly raising the standard.
The values above guide all endeavours here at [Company Name] as we work to build a business that transforms industries but never loses sight of what matters most. Our values define who we are collectively and shape what we can achieve.
What Is Corporate Gifting
She knew that everyone was only interested in the gift exchange for the free gifts… I mean, can you blame them? But she wondered what she could do to teach the team why corporate gifting is essential. She started researching other corporate gifting programs and seeing what other brands do to keep their remote team engaged.
Curate the perfect box of handpicked gifts they’ll love and send joy their way.
She wanted her program to be much more than a pen pal or buddy system. She wanted everyone to be celebrated for their contributions, milestones, and achievements. This would inspire her coworkers with needs-based motivation and push them to stay entertained with her idea.
The event coordinator spent hours laying out the groundwork for what corporate gifting is and how individuals can use the pen pal program to stay connected with team members and celebrate their accomplishments. That’s when she knew what she needed to do. She decided to turn the experience into one big game.
Top Corporate Gifting Companies Creating Core Values
Next, she needed to find corporate gift suppliers that complemented her vision for the project. While researching different top corporate gifting companies, she found SwagMagic. SwagMagic made buying and shipping gifts to team members and clients accessible. With their solution, you can set up a company store and track your team’s significant moves and data in real-time. They were even one of the top luxury corporate gifting companies for high-end items at different price points.
She knew SwagMagic was one of the top corporate gifting companies when she realized she could also use the platform to send gifts to employees in different countries.
Employee Gifting Platform That Takes Your Company Value to the Next Level
The event coordinator didn’t realize how complex the corporate gifting industry was and all the choices she had available. But she knew one thing for sure: SwagMagic was the right choice for the team.
The event coordinator started setting up the new employee gifting platform for the team. She sent out the rules and explained how individuals would only get gifts if they reached an achievement or a milestone.
Suddenly, the team had a completely different opinion on the corporate gifting platform they were using. The team members started to get really competitive – almost instantly. They stayed up after hours making client calls, sending emails, and showing off their sales numbers. The corporate gifting platform turned every day into a video game.
Values are Important: Keeping them at the Foremost
Ultimately, she wasn’t sure if she taught the team how to induce corporate values through gifting. She also wasn’t sure if anyone was any more connected or social. It was like everything was one big game: all the time. Everyone was always in hyperdrive, working to meet their goals so they would land a gift from their coworker. It reached the point where no one was talking to each other, just demanding gifts when they reached their goals.
Even though the experience didn’t help the team grow closer, it did help us boost our revenue numbers – so corporate is happy! They would let us move to fully remote if we keep the revenue numbers up.
The event coordinator knew she would soon need to return to the drawing board and find better ways to engage with her coworkers. Maybe she’d plan a fun happy hour, wine-tasting event, or a virtual Zoom party – who knows! All she knew was that anything would be better than her original plan.
Bringing Purpose Into Practice: Activating Your Company’s Core Values l SwagMagic
If you want to make your values deeply ingrained in your organization and not just words on a plaque, now is the time to take action. Book a strategy session with our values experts to define and integrate your business’s core values. We’ll help you craft an authentic and inspiring value statement, align behaviours and processes, and develop values-based training. With our proven methodology, you’ll transform your culture and unlock purpose-driven performance. Don’t let your values remain abstract – let’s make them real drivers of organizational excellence.
Defining your corporate values is step one, but activating them at all levels is what transforms a company’s culture. When done right, values shift mindsets, empower employees, and provide clarity even in challenging times. By taking the time to clarify what you stand for, involving staff at every level, and implementing values-based development, you’ll be surprised at the enthusiasm and unity you can generate. Leadership requires conveying convictions through words and actions, so be the catalyst that brings out the best in your people. Make your company values the bedrock on which your culture stands tall. Shape values that mirror the organization you want to become – and see your vision unfold.
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